Campaign

First Light

A launch campaign for Nova’s spring collection. Motion, cloth and light choreographed frame by frame.

Client

Nova Atelier

Year

2025

Location

Synthetic · Studio

Runtime

00:58

Services

Creative Direction, Motion Design, Synthetic Cinematography, Edit, Grade

Nova sells the moment fabric catches light. We built a campaign around that single instant, repeated and re-lit until it felt inevitable.

Challenge

A twelve-look collection, a two-week window, and no time for a physical shoot on every garment.

Approach

We generated hundreds of takes across models and lenses, then directed the selects, reshooting in-engine until the movement read as choreography, not simulation.

Outcome

One hero film and twelve garment cutdowns, delivered from a single creative pass. Nova ran it across launch week without a reshoot.

Stills

Opening move · Suspension frame · Colour study, warm key

“The edit understood the collection better than our brief did. It moved the way the clothes are supposed to feel.”

Priya Raman · Creative Lead, Nova Atelier

Credits

Direction

Mara Vieira

Motion

Iris Tanaka

Edit & Grade

Sofia Lindqvist

Sound & Score

Theo Almeida

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